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Job Description:
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- Assist in driving the development and implementation of an engaging brand strategy to promote CBM’s brand narrative and bring the narrative to life across subsidiaries and stakeholder groups
- Assist in executing branding exercises to support Company’s policies, programs and initiatives for both local and international markets
- Responsible for the production of corporate brochures, newsletters, and marketing collaterals
- Assist in maintaining, updating, and enhancing the corporate website for the company, subsidiaries, and JVs
- Assist in event management, media relations, or sponsorship activities/initiatives, and conduct external surveys with clients
- Conduct market research to support business development strategies
- Plan and coordinate Company’s CSR activities
- Assist in executing go-to-market strategies and brand campaigns to drive brand awareness and engage audiences in Singapore and across the region
- Assist in developing and managing various brand and marketing collaterals and communications channels e.g. digital media, social media (LinkedIn, Facebook, Instagram), videos, EDMs, exhibitions
- Any other assignments as and when directed by the Manager & Management
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Job Qualification:
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- Bachelor’s degree in Communications, PR, Marketing, Mass Communications, or related fields
- SEO and Social Media Paid marketing knowledge is preferred
- Excellent design acumen with a proven track record in delivering exceptional marketing plans with strong brand stewardship
- Creative, able to think out of the box and explore new channels of outreach and messaging to build brand awareness
- Excellent creative writing and verbal communication skills
- Strong project and campaign management skills with the ability to multi-task effectively
- Strong interpersonal skills, collaborative, people-focused, and passionate
- At least 3-5 years of relevant working experience is preferred
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